John’s Company

John Burshek is the President of The Arthur Group, Inc (www.arthurgroupinc.com) a leading strategic market research services company founded in 1985.

The Arthur Group assists leading businesses with insights from our research processes.  How?  By bringing customers and employees voices to life for our clients.

We help clients by providing the knowledge to:	Clients include:
o         Enhance the customer experience	Ø        Global 500
o         Increase customer retention	Ø        Fortune 100
o         Increase marketing response	Ø        VC-Backed Startups
o         Reduce costs	Ø        Medium-Size Companies
o         Expand product lines	Ø        Non-Profits
o         Acquire new customers	Ø        Educational Institutions
o         Increase market share	Ø        Governmental Agencies
o         Improve website and new media experience
o         Create brand alignment
Specific solutions we provide are:
o         Website engagement research and optimization
o         Market research
o         Customer research
o         Usability research
o         Market profiling and segmentation
o         Customer satisfaction and loyalty
o         Brand tracking, loyalty and engagement
o         Advertising, marketing benchmarking/tracking
o         Attitudes, behavior and usage
o         Total customer experience optimization

The Arthur Group synthesizes three essential concepts for clients: independence, quality, and usefulness.  

1) Research from an independent source is necessary for an objective analysis of market conditions and provides the credibility needed for informed decision-making.  

2) High-quality research and information systems require concrete definition of market variables, consistent and meticulous administration of research methodologies, and rigorous statistical analysis of findings.   

3)  Finally, The Arthur Group works closely with customers to define the scope and objectives of each engagement to ensure results that are useful, understandable and action-oriented. 

“Customers and employees are the ultimate success drivers for every company in every industry. Do you know what they are thinking, feeling or experiencing with you? You better! Your company’s success depends on it.” ~ John Burshek, President, The Arthur Group