Websites
It’s Always about the Human Experience
Over the past few blogs, I’ve delved into the changing consumer attitudes in green as well as the power of customer experience in digital media (websites, mobile, television, et al). Sometimes it helps to take a step back and revisit the reason why I continuously advocate and proselytize meaningful, statistically reliable and predictive “direct communication” [...]
Read Full Post | Make a Comment ( None so far )Engagement Requires Participation
Engagement. Relevance. Authenticity. Transparency. Transformation.
Which of these current goals for business’ websites are answered through server-based information?
In getting close to customers of numerous businesses, I’m once again struck by the apparent inability of business to understand and apply anything other than the lowest common denominator in their attempts to sell more to customers. That [...]
“When Will They Ever Learn?” Websites Fall Short of Expectations
Following a very busy month on the road and in the field, listening and studying customers up close and personal again, I am sad to report that a refrain I thought we as a community of businesses would be done with by now is being raised once again.
When I first published my book in 2002, [...]
