Green
Will Sustainability Outgrow its Binky?
As readers of this blog already know, I had the opportunity to speak at the Sustainable Brands conference this past week. We shared our latest research in this space – which was well received by the way. We also had the opportunity to hear from other research firms about their findings. Of further interest, we [...]
Read Full Post | Make a Comment ( None so far )Customer Experience and Green (Part 2)
If you listen long enough to pontificators – whether you hear them on radio, see them on television or read their postulations in magazines – at some point you will hear one or more of them boldly proclaim how they “never” buy into stats. Some go so far as to state they avoid research and [...]
Read Full Post | Make a Comment ( None so far )Customer Experience and Green (part 1)
It seems you cannot turn on the television, read news via internet feeds or listen to the radio without hearing something about a company going “green.” Rising in almost equal share with the public relations and marketing endeavors of companies going green is consumer skepticism toward advertising or marketing efforts. The term the press applies [...]
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