Archive for July, 2008
It’s Always about the Human Experience
Over the past few blogs, I’ve delved into the changing consumer attitudes in green as well as the power of customer experience in digital media (websites, mobile, television, et al). Sometimes it helps to take a step back and revisit the reason why I continuously advocate and proselytize meaningful, statistically reliable and predictive “direct communication” [...]
Read Full Post | Make a Comment ( None so far )Engagement Requires Participation
Engagement. Relevance. Authenticity. Transparency. Transformation.
Which of these current goals for business’ websites are answered through server-based information?
In getting close to customers of numerous businesses, I’m once again struck by the apparent inability of business to understand and apply anything other than the lowest common denominator in their attempts to sell more to customers. That [...]
