Archive for June, 2008
“When Will They Ever Learn?” Websites Fall Short of Expectations
Following a very busy month on the road and in the field, listening and studying customers up close and personal again, I am sad to report that a refrain I thought we as a community of businesses would be done with by now is being raised once again.
When I first published my book in 2002, [...]
Will Sustainability Outgrow its Binky?
As readers of this blog already know, I had the opportunity to speak at the Sustainable Brands conference this past week. We shared our latest research in this space – which was well received by the way. We also had the opportunity to hear from other research firms about their findings. Of further interest, we [...]
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