Archive for May, 2008
Customer Experience and Green (Part 2)
If you listen long enough to pontificators – whether you hear them on radio, see them on television or read their postulations in magazines – at some point you will hear one or more of them boldly proclaim how they “never” buy into stats. Some go so far as to state they avoid research and [...]
Read Full Post | Make a Comment ( None so far )Customer Experience and Green (part 1)
It seems you cannot turn on the television, read news via internet feeds or listen to the radio without hearing something about a company going “green.” Rising in almost equal share with the public relations and marketing endeavors of companies going green is consumer skepticism toward advertising or marketing efforts. The term the press applies [...]
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