Archive for April, 2008
Customer Experience Success® Valuation and Business Success
Despite demonstrating a means of putting a valuation on your customer experience, one must still ask, “Does this ability to valuate something that heretofore has been intangible matter in real life for a company?”
The short answer is yes. The level and amount of impact will vary depending on several factors. These factors include industry, the [...]
Customer Experience Valuation: The Key
I must begin by apologizing to consistent readers of this blog for the lapsed time between posts. A little thing called “doing business” took quite a bit of time this past week.
I am compelled by both emails received on the past post regarding the customer experience success™ equation (Putting a Valuation on Customer Experience Success™) [...]
How Good Is Your Customer Experience Guidance System?
With the introduction in the last post of an actual means and method for putting a valuation on a company’s customer experience aptitude and achievement (the Customer Experience Success™ equation), we have shown that:
1) Customer experience can be comparatively valued within and between specific industries and within and between specific company deliverables to the customer [...]
Putting a Valuation on Customer Experience Success™
Over the years, I have pondered the inability of companies to wrap their minds around the idea that the customer not only matters but that there is an extrinsic value to their relationship to the customer. So, I began to formulate an equation that derives a comparative valuation for any company’s customer experience. This valuation [...]
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